a critical way that we meet them where they’re at,” Mike Folgner, a product director at Adobe, told TechCrunch over a call.
Premiere joins a suite of apps the company is bringing to mobile, such as Photoshop for iOS and Android, and Firefly for mobile.
With this launch, the company is positioning itself as a competitor to ByteDance’s CapCut, Meta’s Edits, a16z-backed startup Captions, and India-based InVideo.