is not intending to copy or chase exactly what a TikTok or others are doing because we think that there’s a certain type of entertainment — or moment of truth — that’s especially valuable to our members, and we really want to be focused there, versus trying to be all things at every moment, which I don’t think needs to be a core part of the strategy,” Stone added.
Another experiment involves podcasts, thanks to Netflix’s recent deal with Spotify to distribute podcasts on its platform.
“We’ll use some of these new canvases we have, like vertical video, to start to experiment with new content types — and that includes something we announced more recently, which is podcasts,” Stone added, noting that some podcast content would be co-exclusive across Netflix and Spotify and would come to life on both mobile and TV.
The exec said users will see these experiments out in the next few quarters and throughout 2026.