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Ethical considerations and market challenges for AI-powered sales
While the technology shows promise, it also raises ethical questions about the use of employee likenesses in AI avatars. Ternyak addressed these concerns, saying, “It goes back again to consent, where the sales rep has to actually want there to be this representation of themselves.”
As businesses seek more efficient ways to engage potential customers online, Rep.ai’s technology could represent a significant shift in how companies approach web-based sales interactions. However, the startup will need to navigate both technological challenges and potential user skepticism as it brings its product to market.
The launch of Rep.ai comes at a time when major tech companies are also pushing into the AI agent space, with recent announcements from Salesforce, Google, and Anthropic. Rep.ai will need to differentiate itself in an increasingly competitive market.
As the technology develops, it remains to be seen how customers will respond to these AI-powered digital twins and whether they can truly replicate the nuanced interactions of human sales representatives. Rep.ai’s success may hinge on striking the right balance between AI efficiency and maintaining the human touch in sales conversations.