,” he noted.
Norström pointed out that having Spotify podcasts on YouTube increased awareness about the shows and their origins, which then resulted in net incremental usage on Spotify. The company expects the same with Netflix.
In addition, Spotify said the TV opportunity was a part of this equation — hence the recent upgrade of its Apple TV app. The more people can use Spotify across platforms, the more their usage increases, and that helps Spotify’s ads business.
The company also noted that it has given advertisers programmatic access to its audio and video inventory, though it admits that 2025 is a “transition year” for its ads business, and it doesn’t expect to see growth improve until the second half of 2026.
The streamer also announced its monthly active users increased 11% year-over-year to 713 million, and revenue was up to €4.27 billion (~$4.9 billion), beating Wall Street’s expectations. The company saw an €899 million net profit (~$1 billion) during the quarter.
However, the stock slipped after the opening bell on Tuesday, due to Wall Street’s concerns over Spotify’s mixed guidance for its fourth quarter.