. We have access to over 300 million different B2B lead profiles,” Carmichael-Jack explained. “Ava enriches leads using data sources like CrunchBase, Apollo, Cognism…writes emails to the leads and LinkedIn messages, and automates the entire process.”
AI’s impact on sales jobs: A shift in roles
Carmichael-Jack acknowledged that AI will likely replace some roles, but argued this shift is ultimately beneficial: “I think there’s going to be a shift from the manual, repetitive, automatable roles to more human centered roles,” he said. “Humans will be shifted to more human activities.”
Artisan plans to expand beyond sales, with AI assistants for marketing and customer success in development. The involvement of HubSpot as an investor signals that even established software providers see potential in AI-first approaches.
“HubSpot backing us has been like a really meaningful thing to us, because it’s showing that even the legacy software providers are ready for the next paradigm of software to come,” Carmichael-Jack noted.
The Future of AI in Business Operations
As Artisan pushes forward with its AI sales assistants, the line between human and machine in the workplace continues to blur. The question now isn’t whether AI will transform sales, but how quickly.
For businesses, the future of sales may be less about closing deals and more about choosing the right digital companion. In this new landscape, the best salesperson might just be the one you never see.
