,” Parsons told TechCrunch.
Adobe is also releasing a Chrome extension for users to identify images with content credentials.
The company said with the content credentials app, it uses a mix of digital fingerprinting, open source watermarking, and crypto metadata to embed metadata in various pixels of an image, so even if the image is modified, the metadata stays intact. This means users can use the Chrome extension to check content credentials on platforms like Instagram that don’t natively support the standard. Users will see a small “CR” symbol on an image if they have content credentials attached to them.
In a world where there is a lot of debate around AI and art, Parsons says C2PA doesn’t believe in opining or directing what is art. But he believes content credentials could be an important marker for ownership.
“There is the grey area [of when an image is edited using AI, but it is not 100% AI-generated], and what we are saying is to allow artists and creators to sign their work and claim attribution for it. This doesn’t mean the IP is legitimate or it is copyrightable, but just indicates that someone made it,” Parsons said.
Adobe said while its new tool is designed for images, it wants to add support for video and audio down the line as well.
