into a single search experience, and we’re gonna bring that front and center in the app. So, whether you’re a new user opening the app for the first time or a returning user opening the app, that search box will be present immediately,” Huffman said on the call.
People are increasingly being presented chat-styled search interfaces from products like ChatGPT, Perplexity, and Google’s new AI mode. Reddit understandably believes that tapping its rich trove of user posts and comments to help people find answers will help make its search function more useful.
Reddit reported a positive second quarter, with revenue jumping 78% to $500 million from a year earlier. The company launched two new ad tools, which let marketers use Reddit data to spot trends and leverage comments about brands in their campaigns.
