e believe [NLWeb] can play a similar role to HTML for the agentic web,” writes Microsoft in press materials provided to TechCrunch. “[It] allows users to interact directly with web content in a rich, semantic manner.”
Microsoft didn’t say either way, but NLWeb may have its origins in tech from ChatGPT maker OpenAI, Microsoft’s close collaborator.
The Information reported last November that OpenAI was working with partners including Condé Nast, Redfin, Eventbrite, and Priceline on an early version of NLWeb. Back then, OpenAI was pitching the tech as a way for brands to bring ChatGPT-like conversational features to their websites, but the project faced several delays due to technical hurdles.
Months later, it seems NLWeb is ready for prime time — albeit perhaps in a different form than OpenAI originally envisioned.
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